Yup, I know, I know. I've been gone a long time, and for that I apologize! I could say that it was the whole COVID-19 syndrome and take t...

All of us at Datatrade Group wish everyone a 2020 that brings good health, happiness, peace, joy, and of course success in all your endea...

Like most companies, you've probably wondered and debated what's the best way, or "right" message to convey to your customers during this...

If you still need to be convinced to either start a loyalty program or ramp up an existing program, then these new statistics from the la...

That famous saying goes on to say "if not now, then when?" And do you know what? It's not only timeless and spot on, but it's especially ...

Good grief! How many times and in how many different ways can companies turn off their best customers? The answer seems to be "in endless...

Well gee whiz! Doesn't that sound like a common-sense and reasonable approach to marketing? Isn't that Marketing 101? Indeed it is. So if...

Have any of you read a great book called "The Flipside - Finding the Hidden Opportunities in Life"? It's by Adam J. Jackson, a well-known...

OK, let's get real! We can all agree that while we don't want to marry our customers, we'd sure like to be their fiance, right? Because t...

#Greenwashing, poorly executed CSR initiatives and Damage Control have all caused huge trust issues in many markets, especially in countr...

Many clients have asked me, over the years, how important is my brand for #customerretention? Of course it's important, and perhaps today...

Let's take the last part of that question first...YES! Absolutely. Random reinforcement is a psychological principle that has been proved...

People seldom remember what you said, and they seldom remember what you did...but they ALWAYS remember how you made them FEEL. Bake this ...

Boy, if I had a dollar for every time I've heard that question asked I'd be rich! OK, I wouldn't really be rich, but for sure I'd have mo...

Isn't this what we all want, not to mention actually NEED? In fact, we need to CHANGE behavior, and we focus on two areas where it's most...

Introduction to Gene's Gems. Learn tips and tricks to propel your loyalty programs.