All of us at Datatrade Group wish everyone a 2020 that brings good health, happiness, peace, joy, and of course success in all your endeavors! Let's work tog...

Like most companies, you've probably wondered and debated what's the best way, or "right" message to convey to your customers during this time of year. Shoul...

If you still need to be convinced to either start a loyalty program or ramp up an existing program, then these new statistics from the latest research should...

That famous saying goes on to say "if not now, then when?" And do you know what? It's not only timeless and spot on, but it's especially timely for the days w...

Good grief! How many times and in how many different ways can companies turn off their best customers? The answer seems to be "in endless ways"! Just yesterd...

Well gee whiz! Doesn't that sound like a common-sense and reasonable approach to marketing? Isn't that Marketing 101? Indeed it is. So if the above is true, w...

Have any of you read a great book called "The Flipside - Finding the Hidden Opportunities in Life"? It's by Adam J. Jackson, a well-known therapist. As a psy...

OK, let's get real! We can all agree that while we don't want to marry our customers, we'd sure like to be their fiance, right? Because that means that we'd ...

#Greenwashing, poorly executed CSR initiatives and Damage Control have all caused huge trust issues in many markets, especially in countries like China. Rese...

Many clients have asked me, over the years, how important is my brand for #customerretention? Of course it's important, and perhaps today more than ever befo...

Let's take the last part of that question first...YES! Absolutely. Random reinforcement is a psychological principle that has been proved scientifically over...

People seldom remember what you said, and they seldom remember what you did...but they ALWAYS remember how you made them FEEL. Bake this into your communicat...

Boy, if I had a dollar for every time I've heard that question asked I'd be rich! OK, I wouldn't really be rich, but for sure I'd have more than $500! It's j...

Isn't this what we all want, not to mention actually NEED? In fact, we need to CHANGE behavior, and we focus on two areas where it's most critically importan...

Introduction to Gene's Gems. Learn tips and tricks to propel your loyalty programs.