GENE'S GEMS | Datatrade Group Loyalty Solutions

Jul 20

Remember How Much You HATED Taking Tests In School? Well Here's A Test You're Gonna LOVE! I Promise!

IF YOU CAN ANSWER “YES” TO THESE TWO "TEST" QUESTIONS YOU MAY QUALIFY FOR UP TO HK$4MM IN #FREEFUNDINGASSISTANCE FROM THE HONG KONG GOVER...

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Gene Raitt

Jun 23

AWOL!!! (But YOU no longer need to be thanks to #FREEMONEY!)

Yup, I know, I know. I've been gone a long time, and for that I apologize! I could say that it was the whole COVID-19 syndrome and take t...

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Gene Raitt

Dec 31, 2019

All The Best To All!

All of us at Datatrade Group wish everyone a 2020 that brings good health, happiness, peace, joy, and of course success in all your endea...

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Gene Raitt

Dec 19, 2019

Merry Christmas? Happy Holidays? Seasons Greetings?

Like most companies, you've probably wondered and debated what's the best way, or "right" message to convey to your customers during this...

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Gene Raitt

Dec 9, 2019

Be Amazed! 2019 Loyalty Statistics - Hot Off The Press!

If you still need to be convinced to either start a loyalty program or ramp up an existing program, then these new statistics from the la...

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Gene Raitt

Nov 12, 2019

If not you, then who?

That famous saying goes on to say "if not now, then when?" And do you know what? It's not only timeless and spot on, but it's especially ...

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Gene Raitt

Nov 5, 2019

"Dear Valued Customer?"

Good grief! How many times and in how many different ways can companies turn off their best customers? The answer seems to be "in endless...

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Gene Raitt

Oct 22, 2019

The Right Message To The Right Person At The Right Time

Well gee whiz! Doesn't that sound like a common-sense and reasonable approach to marketing? Isn't that Marketing 101? Indeed it is. So if...

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Gene Raitt

Oct 11, 2019

The Flipside - Finding Opportunities in Today's Problems

Have any of you read a great book called "The Flipside - Finding the Hidden Opportunities in Life"? It's by Adam J. Jackson, a well-known...

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Gene Raitt

Sep 19, 2019

Will You Marry Me???

OK, let's get real! We can all agree that while we don't want to marry our customers, we'd sure like to be their fiance, right? Because t...

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coral91

Sep 11, 2019

Emotional Customer Loyalty

#Greenwashing, poorly executed CSR initiatives and Damage Control have all caused huge trust issues in many markets, especially in countr...

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Gene Raitt

Sep 10, 2019

Coming Soon! "Brand Boosters", A Timely Blog by Coral Puig Garrigo!

Many clients have asked me, over the years, how important is my brand for #customerretention? Of course it's important, and perhaps today...

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Gene Raitt

Sep 10, 2019

What's "Random Reinforcement", and Can It Really Improve My Customer Retention Rate?

Let's take the last part of that question first...YES! Absolutely. Random reinforcement is a psychological principle that has been proved...

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Gene Raitt

Sep 3, 2019

World's Quickest Gem! (that works!)

People seldom remember what you said, and they seldom remember what you did...but they ALWAYS remember how you made them FEEL. Bake this ...

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Gene Raitt

Aug 26, 2019

How Do I Justify The Cost Of A Loyalty Program To My Boss?

Boy, if I had a dollar for every time I've heard that question asked I'd be rich! OK, I wouldn't really be rich, but for sure I'd have mo...

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Gene Raitt

Aug 26, 2019

Managing Consumer Behavior - Is It Possible?

Isn't this what we all want, not to mention actually NEED? In fact, we need to CHANGE behavior, and we focus on two areas where it's most...

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Gene Raitt

Aug 6, 2019

Welcome to Gene's Gems!

Introduction to Gene's Gems. Learn tips and tricks to propel your loyalty programs.

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