Yup, I know, I know. I've been gone a long time, and for that I apologize! I could say that it was the whole COVID-19 syndrome and take...

If you still need to be convinced to either start a loyalty program or ramp up an existing program, then these new statistics from the...

That famous saying goes on to say "if not now, then when?" And do you know what? It's not only timeless and spot on, but it's especially...

Many clients have asked me, over the years, how important is my brand for #customerretention? Of course it's important, and perhaps today...

Let's take the last part of that question first...YES! Absolutely. Random reinforcement is a psychological principle that has been proved...