Merry Christmas? Happy Holidays? Seasons Greetings?
Like most companies, you've probably wondered and debated what's the best way, or "right" message to convey to your customers during this time of year. Should the message include the word "Christmas"? Should it be generic and "inclusive"? All good and valid questions, no doubt. However, perhaps when debating these issues you should instead concentrate on the intention and objectives of the greeting instead. What is it that you really WANT to say to your customers? Isn't the p