If you still need to be convinced to either start a loyalty program or ramp up an existing program, then these new statistics from the latest research should get your juices flowing, they're amazing!
Here are my personal favorites:
58.7% of internet users believe earning rewards and loyalty points is one of the most valued aspects of the shopping experience.
87% of customers are willing to have various details of their activity tracked in exchange for more personalized rewards and brand experiences.
Over 70% of consumers are more likely to recommend a brand if it has a good loyalty program.
And of course there's this additional good news:
82% of companies agree that retention is cheaper than acquisition.
75% of consumers say they favor companies that offer rewards.
56% of customers stay loyal to brands which “get them.”
65% of a company’s business comes from existing customers.
Increasing customer retention by just 5% boosts profits by 25% to 95%.
If you would like to see the whole report, or talk to us about how we can help get you going or refresh what you're doing, just give us a call!