Who We Are


Our Company History
Your Partner in Strategic Success Since 1983.
Our Company History
Your Partner in Strategic Success Since 1983.

Our Company History
Your Partner in Strategic Success Since 1983.
Our Company History
Your Partner in Strategic Success Since 1983.

Your Partner in Strategic Success Since 1983.
Our Company History
Founded in 1983 in Hong Kong, Datatrade Group is an ISO-certified family of outsourced services and resources that has been at the forefront of delivering bespoke loyalty solutions, marketing logistics, data analytics, customer acquisition, D2C campaign design and execution, customer contact center, and a unique approach to marketing custom-designed D2C insurance marketing.
With a focus on the retail, pharmaceutical, financial, and F&B sectors, our mission is to drive excellence and impactful results through the science of marketing analytics combined with the latest AI technology.
At Datatrade, we believe in anchoring business strategy with data-driven insights. Our unwavering commitment to excellence ensures that we consistently exceed the expectations of our clients, helping them achieve unprecedented success in their respective industries. This approach allows us to offer our exclusive Guarantee on results and compensation.
Collaborate with us and discover the Datatrade difference — where innovation leads to results, our interests align completely, and your success remains our top priority.
Our Company History
Your Partner in Strategic Success Since 1983.
Our Mission & Vision
The Datatrade Group of companies are pioneers in unique platforms and solutions providing multiple approaches to improving your top and bottom line through enhanced conversion rates, enhanced retention rates, and a “move the needle” approach to customer lifetime value.
We deliver holistic, integrated, successful, and most importantly PROFITABLE outcomes for all our clients.
The Datatrade Group of companies are pioneers in unique platforms and solutions providing multiple approaches to improving your top and bottom line through enhanced conversion rates, enhanced retention rates, and a “move the needle” approach to customer lifetime value.
Our Mission & Vision
We deliver holistic, integrated, successful, and most importantly PROFITABLE outcomes for all our clients.
The Datatrade Group of companies are pioneers in unique platforms and solutions providing multiple approaches to improving your top and bottom line through enhanced conversion rates, enhanced retention rates, and a “move the needle” approach to customer lifetime value.
Our Mission & Vision
We deliver holistic, integrated, successful, and most importantly PROFITABLE outcomes for all our clients.

Affinity Digital - Japan
Pioneers of TraDigital Insurance Marketing
AFD (Affinity Digital) offers full marketing support, including strategic marketing plan development, campaign development, execution, and management for third-party product sales to existing customer databases. Insurance experience includes General insurance (accident & health, auto, commercial lines, package plans, special lines) and Life insurance – (life, accident & health, annuity, investment-linked). It's unique method of marketing called “TraDigital”, combining the best elements of traditional and digital media to create a truly customer-centric fully integrated approach.

Datatrade China
CRM & Loyality Solution
Datatrade China provides full back-office resources, including multi-language customer contact centers, logistics, marketing support, customer service, and more.

Incenplus Marketing Group
Incenplus Marketing Group - Malaysia
Incenplus is a full-service marketing agency providing turn-key solutions to any marketing problem across many industry verticals. Powered by proprietary platforms and tools, informed by the very latest AI, and managed by award-winning industry leaders, Incenplus raises the bar across SEA.

ICPP
PT ICP Cipta Prima – Indonesia
Incenplus Indonesia is an extension of our Malaysia operation, purposefully positioned in multiple Indonesian locations to service local clients with the full range of services.

Eugene Raitt
Chairman

Monica Chan
Chief Executive Officer

Joyce Koh
Chief Operating Officer
Meet Our Team

Tann Pai
Country Manager

Winnie Yung
Administration Director

Nancy Lee
Project Manager

Mark Pare
Manager – Strategic Projects

Tann Pai
Country Manager

Michio Okada
Chief Operating Officer, Japan

Tann Pai
Country Manager, Japan

Nicole Huang
Country Manager, China

Tann Pai
Country Manager

Dorothy Cheung
Client Success Manager

Carol Ko
Sr. Client Success Officer

Jonathan Sawyer
Business Development Director
Our Strategic Partners






