One (Relatively) Simple Change Can Increase Your Customer Retention by 30-50%!

Although I've spent my career in marketing, I'm also a psychologist. When I was practicing psychology, my orientation and principal technique was to use cognitive approaches to directly treat symptoms and change behavior. It worked. And it still works.

As a marketer, I've adapted and used many of the psychological principals I used with individual patients, especially from the cognitive approach, and extrpolated them to use on customer databases of all sizes, prospecting lists, broad market approaches, and more. In every instance, psychology won the day in terms of increased response and conversion ratios, increased customer retention rate, and increased customer engagement at all levels.

At the Datatrade Group, our core DNA is loyalty and retention, and we provide everything a company might need to launch a new loyalty program, retool an existing program, or upgrade the approach to rewarding behavior. Our SMARTLoyalty Hub+ is a great platform for handling this, but our "secret sauce" is the psychology-based design elements we use, and as my headline states, we can show you how to accomplish a huge increase in retention with a proven technique, straight from my old psychology practice, and the textbooks we used in school.

So, whether you already have a loyalty program, are planning on adding one, simply want to improve on your current status, drop me a note or give me a call to learn more about the psychological "secret sauce" and its incredible power.