What If I Told You That Your Customer Database Could Generate $3-5 Per Name at No Cost or Risk to You?

Your company’s customer database is more than just a list of contacts—it’s a powerful revenue-generating asset waiting to be unlocked. Imagine earning an additional $3 to $5 for every name in your database without spending extra on advertising or taking on additional risk. All accomplished in full compliance with all data privacy and data security protocols. Maximum revenue, minimum risk.

How Is This Possible?

Our Affinity Digital division will leverage your existing customer data and offer a variety of insurance products tailored to their needs, we create personalized marketing campaigns that resonate deeply. This targeted approach increases conversion rates and customer loyalty, turning passive contacts into active buyers. Our success speaks for itself.

Real-World Examples and Use Cases (Names and more cases available on request)

• Case A: By scoring every name in this customer’s database according to our proprietary algorithm we were able to send the right product offer to the right person at the right time. Conversions and retention went up significantly, and bottom line revenue from this program became their biggest profit center.

• Case B: By consolidating disparate customer data sources and adopting a customer data platform (CDP), this company achieved a 40% reduction in cost per acquisition and a 92% increase in click-through rates. Their data-driven marketing efforts nearly doubled early online renewals for car insurance (from 44% to 72%) and motorcycle insurance (from 52% to 68%). This translated into a staggering 452% increase in online-generated revenue year-over-year, demonstrating how targeted offers across a variety of insurance products can unlock significant value.

• Case C: Using detailed data on weather and soil conditions, special crop insurance policies were developed that reduced farmers’ risks. By tailoring products precisely to customer needs, we create more attractive offerings that increase uptake and customer satisfaction.

Unlock New Revenue Streams

Beyond direct sales, your database can help identify high-value customer segments ripe for cross-selling or upselling insurance products such as whole life, critical illness, or medical insurance—which together account for over 90% of policies in markets like Hong Kong and most of SEA. Leveraging claims history, payment patterns, and policy information allows timely, relevant offers that boost customer lifetime value.

Additionally, insights from your data can be packaged and shared with trusted partners, generating incremental income without compromising customer trust. This “data as a business” model is gaining traction among companies aiming to monetize their customer data.

Improve Efficiency and Growth

Using smart data management tools, we automate personalized outreach, track customer behaviour, and optimize your offerings—all while reducing operational costs. This strategic use of your customer database not only boosts revenue but also strengthens your competitive edge.

Conclusion

Your customer database holds untapped potential to generate significant revenue—$3 to $5 per name—simply by offering a variety of insurance products and using data-driven marketing strategies. Real-world examples from leading companies and insurers show that with the right data infrastructure and insights, and global best-practice marketing, companies can dramatically increase sales, lower acquisition costs, and create new monetization opportunities—all at minimal cost and risk.

Let us show you how it’s done by evaluating your customer database, tailoring a program, and showing you how much you can earn. And remember, since there is no cost to you, all the revenue goes directly to your bottom line.